Case study · Outdoor resurfacing · Sydney, NSW
Outdoor Resurfacing Solutions: cost per lead cut from $8 to $4
Outdoor Resurfacing Solutions was paying $8 a lead on ads built from generic images, because their previous agency didn't produce content. We filmed and photographed their real projects and their team, built new ads from it and took over their Meta ads. They now collect leads at $4, half what they were paying.
Real projects, real team. Filmed and photographed on site by Untitled Creative
The starting point
Outdoor Resurfacing Solutions installs rubber and resin surfaces around pools, driveways and outdoor living areas across Sydney. Their ads were already running through another agency, but that agency didn't produce any content. The ads used generic images that could have belonged to any resurfacing company, and leads were costing $8 each.
What we changed
- Video and photo content of the real business. We filmed and photographed their finished projects and the team doing the work, so every ad shows real jobs and real people, not generic images.
- Ads built from that footage. Short vertical videos that show the finish up close and make the result obvious in the first few seconds.
- Meta ads run by the same team. We took over the ad account, tested the new creative against each other and moved budget to what produced leads.
- Fast lead alerts. New enquiries go straight to the owner's phone so every lead gets a quick call back.
$8 → $4
Cost per lead. A 50% reduction.
The results
Cost per lead dropped from $8 to $4. The same ad budget now brings in twice as many enquiries.
| Metric | Before | After | Change |
|---|---|---|---|
| Cost per lead | $8.00 | $4.00 | 50% reduction |
| Leads per $1,000 of ad spend | 125 | 250 | 2x |
| Ad content | Generic images | Video and photos of their real projects and team | Produced in-house |
Services used
This result came from in-house ad creative production and Meta ads management, run by the same team. See more results in our case studies.
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