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Case Study

Crocs Play Centre

Rouse Hill, NSW · Indoor play centre and party venue

$2.16
Cost per party room booking
$500
Value of each party room booked
Zero
Social or ad accounts when we started

The Starting Point

They were invisible online.

Crocs Play Centre is a busy indoor play centre in Rouse Hill with party rooms worth $500 a booking. On paper, a strong local business. Online, they did not exist.

No Instagram. No Facebook. No ad account. No pixel, no audiences, no history, nothing for an algorithm to learn from. Parents searching for a party venue in the Hills District had no way to find them and no reason to trust them if they did.

Most agencies will not touch an account like this. There is no existing data to optimise against and no content library to run with. You are starting from absolute zero.

What We Did

Built the whole thing from nothing.

  1. Created their social presence

    We set up their Instagram and Facebook from scratch. Profiles, bios, grid, the lot. A real brand presence a parent could look at and trust.

  2. Built their ad infrastructure

    Business Manager, ad account, pixel, conversion events and audiences. The plumbing that makes performance measurable rather than guessed at.

  3. Filmed the centre

    We went in and shot the real thing. Real kids, real parties, real rooms. No stock footage of a play centre that is not theirs.

  4. Ran the party room campaign

    Meta campaigns aimed squarely at parents in the Hills District planning a birthday, pointed at a booking flow built to convert, then tested and refined against what actually produced bookings.

The Result

$2.16

per party room booking.

Every party room is worth $500. They now book out weeks in advance. From no accounts at all to a venue that fills itself.

Why It Worked

The content was theirs.

Starting from zero is only a disadvantage if you are trying to shortcut it. There was no old creative to recycle and no templated angle to fall back on, so everything had to be built for this specific business, in this specific suburb, for these specific parents.

That is the entire reason the numbers look the way they do. A parent in Rouse Hill scrolling Instagram saw the actual room their child would have the party in. Not a stock photo. Not another centre. Theirs.

Your Turn

Want numbers like these?

We will show you exactly what content built for your business looks like.

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