Guide · Choosing who runs your ads
Meta ads agency vs freelancer: which is right for you?
A freelancer suits a business that already has strong ad creative and needs someone skilled to run the campaigns. An agency suits a business that needs the creative made as well, or wants a team so the account does not stall when one person is busy or away.
Side by side
| Freelancer | Traditional agency | Performance creative agency | |
|---|---|---|---|
| Who makes the ad creative | Usually you, or a separate creator | Often a separate studio or templates | The same team that runs the ads |
| Who runs your account | The freelancer, directly | Often a junior account manager | The people who shot the content |
| Cover when someone is away | Limited | Strong | Strong |
| Speed to launch | Fast if creative exists | Slower, more handovers | Fast, one team end to end |
| Best for | Businesses with good creative already | Large multi-channel budgets | Local service businesses that need content and ads |
| Main risk | Single point of failure | Creative and media disconnected | Narrower channel focus |
When a freelancer is the better choice
If you already have a library of strong photo and video ads, a small budget, and you are comfortable being the link between your creative and your ads, a good freelancer is a sensible, direct option.
When an agency is the better choice
If your ads keep running the same tired creative, if you do not have time to brief a creator every month, or if you want one team accountable for the result, an agency that makes the content and runs the media removes the gap between the two.
Where Untitled Creative fits
We are a performance creative agency in Rouse Hill, Sydney. We shoot the content at your business and run the Meta ads that use it. We are the right fit for owner-operated service businesses with a physical location. We are not the right fit if you need Google Ads, SEO or a national ecommerce media plan.
Common questions
Is a Meta ads freelancer or agency better for a small business?
It depends on whether you already have good ad creative. If you do, a skilled freelancer can run the campaigns well. If you need the photos and videos made too, or you need cover when one person is unavailable, an agency that produces the creative is usually the better fit.
What should I ask before hiring either?
Who makes the ad creative, who actually runs the account day to day, how results are reported, what happens if that person leaves, and whether there is a lock-in contract.
Does Untitled Creative only do Meta ads?
Yes. Untitled Creative focuses on Facebook and Instagram ads plus the photo and video content that runs in them. If you need Google Ads or SEO, a specialist in those channels is a better choice.
Not sure which you need?
Book a free strategy call. If a freelancer is the better fit for you, we'll tell you.
Book a free strategy call Try the calculator