Case study · Personal training · Online coaching
JJ Body Solutions: 5 hyper-qualified enquiries a day from $25 a day
JJ Body Solutions is an independent personal training business run by Jimmo, with a focus on bodybuilding and online coaching. We paired our content strategy with full Meta ads management. From a relatively small budget of $25 per day, the business now receives an average of 5 hyper-qualified enquiries per day.
The starting point
As a solo operator, Jimmo needed the ad budget to stay lean, and every enquiry had to be someone genuinely ready to train. Volume alone was never the goal. The goal was the right people, consistently.
What we did
- Paired content and ads from day one. The content strategy and the campaigns were planned together, so every piece of content was made to do a job inside the ads.
- Built content around how Jimmo coaches. The right people recognise themselves in it, and the wrong people scroll past.
- Wrote the ads to qualify. The offer and the messaging filter for intent before anyone enquires, so the enquiries that come through are ready to talk.
- Managed the budget closely. Spend stays pointed at what converts, which is how a small daily budget keeps producing.
5 a day
Hyper-qualified enquiries on average, from $25 a day in ad spend.
Methodology notes
Ad spend is the daily Meta ads budget. The enquiry figure is a daily average. Specific results vary by industry, ad spend and offer.
Services used
This result came from content strategy and Meta ads management, run by the same team. See more results in our case studies.
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